Is your website as helpful to you as it can be?

Is your website as helpful to you as it can be?

As the internet has grown since I first started designing websites 20 years ago, it has changed a great deal. Now nearly every business and group has a website and it is important to keep that website as efficient and useful as possible. What are some things you can to make sure your website is working hard for you?

1 . Reduce Spam

Spam continues to be a problem for everyone. If you have email addresses on your website, you can reduce spam by
changing them to online forms, but this is only part of the solution. If you have a contact form on your website, you’ve probably still received form submissions generated by automated spamming programs. You can tell these easily because the message displays as a jumble of letters and numbers. They clutter up your inbox, waste your time and can be a security threat to your website.

One way to minimize these is to add a validation feature to your form. You’ve probably already used this when you’ve submitted online forms and it has become commonplace for users filing out and submitting forms.

Form Validation is simple to implement. It involves adding some code to the form to display a short series of letters or numbers that the user needs to enter before they click ‘submit’. This process cannot be completed by automatic spammers so only humans can fill out and submit the form.

And if you use WordPress or other content management system to maintain your site, I can help you set it up to minimize the amount of junk comments you get on your pages and posts as well.

2. Is anybody there?

It is also important to keep your website looking fresh and up-to-date. Website visitors have very short attention spans and if it looks like your website hasn’t been maintained or updated, they’ll quickly look elsewhere.

Browser resolutions have increased as monitor sizes have gotten larger and screen quality has improved. And at the same time, screens have gotten smaller as more people use smart phones or tablets to access the internet. A website
that displayed well even a year ago may not be very user-friendly on newer computers and devices. Furthermore, because search engines are always improving the way they index sites, you can improve your rankings in keyword search results with a site makeover. If you haven’t updated your website layout in a year or two, your website could probably use an overhaul.

Think of it this way; if you have a physical location, you keep your merchandise displays current and your windows washed and the floors clean and swept. Sports teams update their uniforms every so often, performers revise their material, etc. Your website is just as much of a reflection of your image and it deserves attention.

With competitors just a click away, it’s important to present the best image you can.

If you would like to switch from email links to a contact form, add form validation to your website form or update your website look, please send me an email or give me a call at 219-252-0020.